Artistry By Asi LLC was founded by 21 year old New York native Asiyah Abdul Kareem, better known as Asi.
Asiyah graduated from SUNY College at Old Westbury in May of 2020 with a Bachelor's degree in Psychology and is now planning to attend school to become a licensed Cosmetologist and Esthetician, hoping to one day open her own salon. 
As she has always been a creator in every sense of the word and is a multifaceted & talented young woman, having a business of her own was something she always wanted to do. Asiyah has always been a lover of all things art including hair, makeup, beauty, fashion design, painting and so much more. After deciding to teach herself how to do hair and makeup, she also decided to start educating herself on and taking better care of her skin which was always one of her biggest insecurities. During her journey to healthier softer and clearer skin, she had tried a plethora of products that just didn't seem to work or agree with her sensitive skin aside from the fact that they were just way too expensive. She then set out to create her own products full of all natural ingredients and make the products accessible to people just like her at affordable prices.
Thus the Artistry By Asi Collection was born...